It is important that you take a look at your social media accounts and websites at least on an annual basis. Whether it is your profile photos or information, tag lines, or about pages, information needs to be looked at with a fresh set of eyes on an ongoing basis. Realistically speaking, it is probably worth doing more than just once a year, but that is about the minimum amount of time to let go by and using the start of the new year is an easy way to always remember to get it done.
Whether it is looking at any unintentional clutter on your landing page or making sure that it is easily navigable or looking at the content on your about page and making sure that it is up to date, there are a variety of things that we try to do at this time of year. We are always amazed when we take the time to go to our About page and update it, how much we tend to “set it and forget it”. Since it is often the first place that people visit to learn about who you are, it definitely shouldn’t be such an after thought.
Profile photos are another thing that need to be revisited often and making sure that they are consistent across all of your media sites. Whether you use a photo or something like an avatar, it is important that it isn’t too out of date. Having a photo that is several years old isn’t a true representation of yourself. With that said, it is definitely time for us to update ours as it is a year old at this point. We’re traveling next week, but we expect to get our updates done before the end of the month. Do you have a schedule for updating and refreshing you layout and profile information?